Many of my clients seem to remember the advertising blurb about products – ” It gives flawless skin and lasts for 24 hours” or whatever. They really need to do their research! These advertising guys are simply that – they do a great job in convincing folk to buy – based on (sometimes) total hype. Many, many products do exactly what they say on the tin, but there are also lots that don’t!
My golden rules include – ignore the glossy box – look at the ingredients. Google the ingredients. If OK, then try the product and keep notes on how easy it was to use, how it lasted, how it felt etc.
Then try another (similar) product and again, take notes. You soon build up a core list of make up that suits you and is in the price bracket you’re comfortable with.
Don’t be an ad guys dream!